The editorial of The Cinema published
from Lahore called Fezi Sound Recording System , “better than many foreign Sound Recording Systems.”

An advert in the manner of a letter composed by Mayashanker Thacker & Co., the distributors of Sharda Movietone with offices in Bombay, Lahore, Calcutta, Bangalore and Mombasa. The letter brings to light the feats of Bhogilal K.M Dave of Sharda…

Advertisements of film Imperial Film Co.’s Sulochana featuring Sulochana and D. Billimoria emphasized their swadeshi nature and their independence from foreign aid .

Advertisement of Western Electric Sound System in The Cinema in the form of twelve questions that an exhibitor may ask himself before installing a sound reproduction equipment. The equipment was marketed by Western Electric Co. Ltd. in Bombay.