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Sound Cultures in Indian Cinema
The Media Lab : Jadavpur University


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These advertisements pointed to the essence of cinema as an art of images rather than sound, and speculated about the early demise of the talkies and a return to silent films.


An advert in the manner of a letter composed by Mayashanker Thacker & Co., the distributors of Sharda Movietone with offices in Bombay, Lahore, Calcutta, Bangalore and Mombasa. The letter brings to light the feats of Bhogilal K.M Dave of Sharda…